The Heirloom Campaign
Key Message: Tiffany’s is where tradition meets timeless elegance
Target Audience: Women 23-75
Objective: Position Tiffanys to be the go-to bridal jewelry
Jewelry holds more than diamonds.
Jewelry holds stories and history that are then used as a celebration of tradition and heritage through heirlooms. Research shows that heirlooms are most commonly passed down/bought for a wedding, thus sparking the idea for the bridal heirloom campaign.
Social Media
PR Box/Heirloom Box
This gorgeous colonial style exterior is designed to have you feeling right at home. Walk across the bridge and get ready to step into the history shaping and history making Legacy Lodge!
Legacy Lodge
Creating heirlooms starts with family and Tiffanys wants to create a full experience that you’ll never forget. Step into the Legacy Lodge placed in major cities where the wedding industry is booming. Check under each picture for a short description or watch the video for a full walk through!
In this room you will find our something Borrowed something Blue bar where you have the opportunity to create timeless heirlooms that will be cherished for generations to come. Our skilled artisans will guide you through the process of designing and crafting your custom bridal jewelry, ensuring that every piece reflects your unique style and family story that you want to tell.
Pearls renamed to “Beatrice’s Pearls” on website!
Check out what’s inside!
As you enter the foyer, you will be greeted with a glass of champagne to toast to this special occasion. Take a seat, talk with your loved ones, and toast to this one of a kind experience you’re about to have! 
In this room you will find our immersive Gallery experience, where the iconic elegance of Tiffany & Co. comes to life before your eyes. Step into a world of luxury and artistry, surrounded by the shimmering brilliance of Tiffany jewels and the rich history of the brand. This experience would also have light projections and sound that provide and immersive experience and allow you to truly step into the history of the brand.
Step into the enchanting world of Tiffany's bridal suite, where the night before your wedding is transformed into a magical experience you'll never forget. As you enter our luxurious suite, you are greeted with soft candlelight and serene music, creating a peaceful oasis for you to relax and unwind before your big day.
This is a cafe that is also open to the public where you can find Tiffany themed food, and drinks that you can find inn our menu, that also serves as a coffee table book where those dining can learn about Tiffany’s history, browse iconic pictures, and even leave their own note in the back of the book with THEIR family’s story of jewelry.
OOH
This PR box would be sent to influencers that are engaged or plan to get married. Not only is it a PR box but it doubles as an heirloom/keepsake box that is meant to hold jewelry and items to be passed down for generations to come.