#RealMen
“Real Men Dont Cry.”
Over 6 million men suffer from depression every year, and over 40% of them have never spoken about it because they’re too embarrassed. Dove believes physical and mental health directly correspond and are equally as important. These ethics have led to extremely successful campaigns such as #realbeauty campaign that discussed women’s body image. In this project, I decided to flip the narrative and show the effects of toxic masculinity.
Brand Film
Package Re-Design
Old
Team Bus Wrap
Vending Machine
Role: Art Direction
Co-Art Director: Hannah Robson
Brand Film Editor: Mackenzie Dillon
Brand Film Gaffer: Swen Richter
New
This would be placed in airports, college dorms, locker rooms, and gyms.
Podcast
In these episodes, hosted by Jalen Noble, mental health influencer, you would hear celebrities’ mental health stories and how they overcame their struggle with toxic masculinity.
