It all starts with hello.
Target Audience: Gen Z
Key Message: Building confidence through your smile
Objective: Position Hello toothpaste to strike up confidence
Role: Art Direction
Copywriting: Grant Davis; bygrantdavis.com
Photography: Kelia Anne MacCluskey; kelianne.com
Whether you’re on your way to a job interview, first date, or rehearsing your lunch order before the waitress comes back…you deserve to feel your best. In this campaign, Hello shows how their toothpaste will help you shine- quite literally.